When you’re starting up your hospitality business, paying for professional food photography seems like an expense you can skip on – but we’re here to tell you that not only is it worth every cent, it’s absolutely paramount for the success of your business.

1. First impressions count. You’ve heard it a million times, but it still rings true. And nowadays first impressions happen well before anyone steps into your premises. We guarantee that the majority of your clients will look you up on social media, or browse your website before deciding if your restaurant/bar is where they want to spend their evening. And so now the first impression is not a first hand look, but of the photos you have online. Make sure you show them something to remember.

2. Phone photos don’t cut it. I’m sure some of you will be thinking that your iPhone takes pretty good photos, and that’ll do the job. In certain circumstances, maybe. But taking photos isn’t just about having a good camera. It’s about being able to style the shots, making sure your branding comes through in every photo and showing off each dish looking it’s very best.

3. Taking photos takes time. And running your business means that’s something you don’t have. Hire a professional to do what they are good at, so you can concentrate on what you’re good at.

4. Quality imagery is key when it comes to food and drink. Your customers my not be able to taste your best dishes or cocktails before they arrive at your venue, but you can show off photos of them to ensure they arrive excited about the experience they’re about to have.

We can help with all of this. Whether you need new imagery for your website, have an event planned or a new product you want need photographed – send us an e-mail at [email protected]