Running a hospitality business means you have a lot on your plate – training staff, creating new dishes, keeping customers happy, sourcing and ordering fresh produce, keeping up with your accounts, making sure your premises is up to scratch and all the rest! So how on earth do you find time to keep on top of your social media as well? That’s when a dedicated social media manager saves the day.
Whilst you’re busy dealing with the day to day ups and downs of running a busy business, the last thing you want to worry about is what, when and how you’re going to keep your online followers engaged. A social media manager can do all of that for you. After a strategy session that will build clear business and communication goals and discuss the type and tone of content that works for your client demographic, you won’t ever have that regretful moment when you’re closing up for the day of ‘No! I completely forgot to post anything today!’.
Confused at which social media channels to use? Should you be tweeting funny anecdotes or posting photos of your delicious food on Instagram, or Snapchatting the day’s events, or sharing reviews on Facebook, or pinning your latest recipes, or all of the above? If the world of hashtags and filters overwhelms you, a social media manager is there to use their expertise to figure out which avenues are best for your business and will put together a social media schedule to make sure your engagement is consistent and relevant.
Maybe you’ve got a grasp about what content you want your clientele to see, but your iPhone photos are just not cutting it. It’s so important that your posts look professional and are all in line with your brand. Easier said than done – and that’s another reason why a social media manager is paramount to ensuring your business’ continued success. With organised photoshoots, and professional videos, your social media will be buzzing with regular, engaging and on brand media.
If you would like more information on how Eat It Up Creative can help support your business, get in touch and we can organise a meeting.